(Weymouth, MA & Philadelphia, PA) July 09, 2010… InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that MindFireInc, an industry-leading provider of cross-media marketing software and solutions, has signed as a silver sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

“We are pleased to have Mindfire as a Silver Sponsor for this event,” commented Barb Pellow, Group Director, InfoTrends. “Establishing an effective online presence is becoming increasingly important, but many companies are unsure how to proceed in areas such as social media marketing, mobile marketing, and personalized multi-channel marketing campaigns. Mindfire provides a much needed software and service for companies looking to bring together these elements in a powerful way.”

“We are looking forward to attending this event and hearing about the cross-media marketing strategies that companies are currently using and sharing our insights with them,” said Joe Manos, MindFireInc Executive Vice President. “InterACT! will provide us with a valuable opportunity to reach out to new customers and demonstrate how we can help them build awareness, generate leads, and increase revenue for all of their key marketing initiatives.”

About InterACT!
InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. It is the first event to demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.

Sponsorship
A limited number of sponsorship opportunities are available to qualified companies. If you want to demonstrate your leadership in this emerging market segment, drive business growth, and create new partnerships, contact us today to learn how your company can participate. For information on exhibit and sponsorship opportunities, please contact:

For more information on the event, visit www.interactconference.net.

About MindFireInc
MindFireInc’s cutting-edge software and services has enabled more than 550 printers, direct marketing and advertising agencies in 19 countries, to successfully create, deploy and manage thousands of cross-media marketing campaigns utilizing Direct Mail, Microsites, Personalized URLs, Intelligent Mail barcode, Emails, SMS, QR codes and more.

MindFireInc is proud to be named by Inc. 500 as the 6th & 20th fastest growing software company in the United States, for two consecutive years in 2008 and 2009. For more information, please visit www.mindfireinc.com

About InfoTrends
InfoTrends is the leading worldwide strategic consulting firm for the digital printing, publishing and cross media marketing industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About North American Publishing Company
Founded in 1958, North American Publishing Company (NAPCO) is a family-owned business with publications, face-to-face and virtual trade shows, educational and online services covering multiple markets: direct marketing, publishing, retail, e-commerce, graphic arts, promotional products, consumer electronics, packaging, and more.  Additional information about NAPCO is available on the Web at www.napco.com