AT&T and Motorola, Inc. announced that the Motorola BACKFLIP with MOTOBLUR will be available in AT&T stores nationwide and online at www.wireless.att.com beginning March 7.

MOTOBLUR offers AT&T customers a way to connect to their favorite people, content and applications, whether it's work or personal email, messaging or social networking. Motorola's exclusive Android experience syncs contacts, posts, messages, and photos -- from sources such as Facebook, MySpace, Twitter, Gmail, Picasa, work and personal e-mail, and Last.fm -- and delivers them to live widgets for immediate reply, right from the home screen.

BACKFLIP features a reverse flip design, keyboard and BACKTRACK touch panel, allowing the display to be hands-free while one's fingers work behind the screen. BACKFLIP is powered by MOTOBLUR, Motorola's Android-powered content delivery service created to make phones more personal and socially smart. Customers can see photos and learn more at www.att.com/backflip.

MOTOBLUR keeps track of contacts. Users can flip through messages and updates on the BACKFLIP and respond without having to log in and out of applications. MOTOBLUR helps consumers keep a pulse on what's happening on their social and news networks. MOTOBLUR can sync Facebook, MySpace and Twitter with phone book and email contacts, while threading status updates and profile pics through calls, messages and address book. From the home screen, consumers can update their status to Facebook, MySpace and Twitter at once.

With MOTOBLUR lost devices can be located from a secure personal information portal and GPS can be used to locate them. One user name and password brings back a user's contacts, messages and connectivity to previously configured networks and email providers.

BACKFLIP is the first Motorola device to feature the BACKTRACK feature which gives AT&T customers the ability to navigate through Web sites and menus with a touch panel located behind the screen when the device is folded open. BACKTRACK offers a way to scroll through the Web, texts, e-mails and news feeds without obscuring the home screen. Flip the keyboard backwards into table-top mode to listen to music, watch videos, view pictures with the digital picture frame or to turn BACKFLIP into a digital, bedside alarm clock.

BACKFLIP comes with a full HTML browser that can be viewed on the 3.1" high-res, touch screen display and makes use of 7.2 HSPA 3G technology on the 3G network. Android Market has access to 20,000 apps and widgets, in order to customize the device to fit each consumer's personal style. Customers can shoot photos and video with the BACKFLIP's 5 MP camera and flash, and upload them to their favorite photo sharing or social media site.

The Motorola BACKFLIP features Wi-Fi connectivity and AT&T customers receive AT&T Wi-Fi access at U.S. hotspots included as part of their unlimited data plan. AT&T's has a Wi-Fi network with 20,000 U.S. hotspots.

The Motorola BACKFLIP will be available March 7 at AT&T retail locations nationwide or at www.wireless.att.com for $99.99 after $100 mail-in rebate. (Pay $199.99 and after mail-in rebate receive $100 AT&T Promotion Card. Two-year agreement and smartphone data plan required.)